A landing page, in conjunction with direct marketing using postal mail and/or email –
allows your customers to access web pages that speak directly to them!
It’s a great tool for integrating offline and online messages to increase the effectiveness of your direct marketing campaigns.
Here are a few tips from our Direct Marketing handbook to help you create a landing page that gets the most out of the technology.
You can have fun with direct marketing in the traditional and digital worlds—combine tricks and tactics, work with benefits, and motivate your readers to consider something new. The goal is the same, to create more effective direct marketing and increase revenue.
Landing pages are quite the accomplice to direct marketing. They get visitors the exact information they need to say yes and demonstrate how easy it is to place an order. Direct marketing can make a buying experience more enjoyable for the customer and measure the effectiveness of different advertisements, copy or design with a landing page.
Plus, it can capture a customer’s email address. Give the reader a little incentive, or an offer of value, to capture an email. Don’t get greedy, just go for one and you’ll capture more later.
Remember direct marketing’s ABT – Always Be Trying or maybe it’s Always Be Testing. Either one will work for you, so give ABT a try.
Need help? Just ask in the comments or email marketingdoc@ live.com.
Thanks for reading. Please share but not with the competition.
© 2016 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art, HubSpot, PhotoPin, DepositPhotos, Solid Stock, Unsplash or John Deuerling.
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