5 Reasons to Make Your Brand Worth Marrying on Facebook
Relationships are hard work! You need to be attentive. You need to invest time, money, and other resources. But it's all worthwhile when you marry that man or woman of your dreams.
So, what does this have to do with small business marketing?
Just as you have personal relationships, you also have business relationships. And, yes, those also require a lot of work if you want to make your brand one worth "marrying." You need to invest time, money, and other resources to nurture those relationships too.
On Facebook, the equivalent of "marrying" a brand is becoming a Facebook fan. But people are selective--78% of people like fewer than 10 brands--so you need to build a relationship to acquire a fan. Is it worth the effort? Absolutely!
77% of your fans read your posts and offers
76% of people have never "un-liked" a brand
56% are more likely to recommend you once becoming a fan
51% are more likely to buy from you once becoming a fan
So get to work and start courting your clients and customers! It's worth the effort.
To your success,
Maureen Dudley enjoys writing, ballroom dancing, and jazz music. A travel aficionado, she has zip-lined in Mexico, explored an Egyptian pyramid by flashlight, and slept in a 12th-century Austrian castle. Her company, Dudley & Nunez Communications, specializes in helping clients nationwide with Constant Contact. Her monthly small business newsletter, Maureen’s Marketing Moment, is read worldwide. (Sign up by clicking here.) Maureen offers complimentary 30-minute Constant Contact consultations. Reach her at (916) 759-6977 or email@example.com.
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