Whether you know it or not, mobile is already having an influence on the way people interact with your business.
Here are 5 simple tips you can do to make sure your email campaigns are mobile friendly.
Be as Concise as Possible in Both Design and Content – have a clear message and focus on the essentials.
Use a Single Column Template – make it easy for your subscribers to read and navigate thru your content.
Use a Single Clear Call to Action - tell your readers what you want them to do, then make it really easy for them to do it. Visit our website for more information or Get This Deal, as an example of one of my own single column mobile-friendly emails above.
Avoid Tiny Fonts – for body text use a minimum font of 11pt. For headlines use a minimum font of 22pt. Also consider using strong contrast of colors. Note my example above, I used a dark color text on a light background.
Take It Easy on Images – only use images that are essential to your content and always preview your email campaigns to assure your images are displaying as they should.
Look great everywhere! A little work on your email design can go a long way in making sure your emails look great no matter where people are reading them.
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Great advice! Be clear and concise, a strong CTA can make a huge difference! Allowing potential customers to claim or buy now through an email can take your email marketing efforts to the next level while also providing the always important added value of being able to more accurately track it's effectiveness!