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5 Things To Include In Your 'Welcome Email'

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5 Things To Include In Your 'Welcome Email'

Welcome Email.jpgActively promoting your signup link is a great way to grow your mailing list in an express-consent way. But what happens after someone enters their information and hits submit? Inside Constant Contact is the 'Welcome Email' feature, which is an email that gets automatically sent after someone subscribes to your mailing list. Below are 5 things that you can include in that welcome email to maximize engagement with your audience. 


1. Expectations - Let your subscribers know what they can expect such as how often emails will be sent and on what specific topics. 


2. Special Offer or Promotions - Including a monetary discount for a product or service that you sell is a great way to reward people for joining your mailing list. 


3. E-Book or Downloadable Content - Incentives don't just have to be monetary; rewarding people with valueable information is also a great incentive to join your mailing list.


4. Social Media Profiles - Give your new subscribers further insight into who you are and what you do by connecting them with your Facebook, Twitter and LinkedIn pages.


5. Permission Reminder - Finally, let your subscribers know that you value their privacy and they can update their profile or unsubscribe at anytime using the SafeUnsubscribe feature.


Implement these 5 items into your welcome email and you'll see increased engagement with your new mailing list subscribers.

Vito Marchese
President, Whiteboard Studio inc.

2300 Yonge Street, Suite 1600
Toronto ON Canada
M4P 1E4

Tel: 416-250-1200
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