5 Things You Need To Do To Get Customers Coming Back
As a lot of us know, everybody wants their business to be successful and keeping business successful is attract customers. Every business owner knows that, its common sense. But some are still missing a key element that separates the rookies from the veterans. With today’s market it is far more expensive to attractive new customers than it is to keep existing customers, and according to Forbes magazine, it’s approximately seven times more expensive. Investing time, energy and money to keep your existing customers happy, actually pays off more than trying to reel in new ones.
In this article, I will give you 5 key tools to get your repeat customers coming back and why keeping them happy will pay off in the long run.
Treat each of your Customers with a personal touch
In a time of uncertainty and an economy that is rapidly changing with each day, people are craving stability, consistency, connections and all of that leads to a positive customer experience and efforts to achieve this will get your old customers coming back to your business. Achieving this isn’t all that complicated but it does take effort into building solid relationships with your customers and make them feel special.
All customers want to feel like they are apart of something that makes them feel rewarded and it is a core reason why people will exclusively return to your business. This probably seems like a very obvious tool, but it is not one that should be undervalued especially in recent years with the turn of large, big brand corporation taking business from smaller businesses. So it is still vastly important to make relationships with your loyal customers a personal experience.
As a business owner feedback can be a great thing to have, and it’s the kind of thing you need to keep both yourself and your customers engaged and interested in your products and services. There are many ways you can get feedback from your customers such as, Surveys which is essentially the bread and butter for getting feedback, but they are an effective method because they are easy to set up and easy to get information from.
Comment boxes are another way of getting feedback and are a more accurate and effective method to tell you what is and isn’t working. The whole idea of a feedback box is to get the best possible and accurate information from customers that ranges from big to small matters.
However, the most effective way to get the best possible and reliable feedback is to reach out directly to customers. If you want to truly understand and get to the bottom of an issue, the best way is to go directly to the customer. But whatever method you do decide to choose from, don’t back away from feedback and embrace what it is. Some of it might be rash and hard, but it is a vital part if you want to get your customers coming back.
Starting a Loyalty program
Any customer that is returning to your business again and again to use\buy your services or products wants to feel rewarded. So how do you do that? Well, one way to show that you truly care is offering a loyalty program. Providing customers with loyalty programs show them that you value their business and you want to appreciate their business by offering something back.
Offering a loyalty program divides your competition and will givea them an impression that you care for them and want to make them feel apart of a community.
Give customers a definitive reason to come back
Getting customers into your business is all about how you present yourself to the community and to get the word of mouth around, you use different marketing tools to do so. But what it really comes down to is one thing and that is a reason. Giving customers that one definitive reason to come in is that one thing that is going to separate you from the competition.
Giving that one definitive reason to your customers could be things like loyalty programs, free perks, customer appreciation days or pick up and delivery services. Providing services like this will enable customers to get the word of mouth out on the types of perks your business provides and will install a mental note in them that your business is willing to do things that the competition won’t.
If there is one thing you should take away from this is, if you spend time thinking what makes customers happy and create a method to keep them aware of the things you can do to keep them happy and interested in your business, then that is what is going to make you successful and will separate you from the competitors.
And find the people who want to hear from you!
Interested in having Javed speak at your next event?
You can post a new message in the Community or find us on Twitter Mon-Fri 8am-8pm ET, Sat 10am-8pm ET, & Sun 10am-6pm ET. We've got real people waiting to help you out. Click below to start a conversation!