Running events can be tough. Planning, promoting, and handling RSVPs are just some of the things you'll need to take care of. Using the Constant Contact Toolkit can help you streamline some of these tasks.
Below are 5 tips for event marketing success with the Constant Contact Toolkit:
1. Create an event landing page
Give your audience a clear and detailed overview of what to expect at your event. Include well-written text and plenty of visuals to sell the benefits of registering for your event. Included on your event landing page should be links to your social media pages and the 'join my mailing list' button.
2. Prepare a mobile-friendly email invitation
Once your event landing page has been created, you'll want to prepare an email invitation. Don'tt be tempted to include your complete events details in this email - date, time and location is all you need along with a link for more information. Be sure to keep this as simple as possible and also ensure it is mobile friendly to increase your engagement.
3. Use the Constant Contact calendar URL
Included in each Constant Contact account is a calendar URL. This can be used to show your list of upcoming events in a clear and easy-to-read calendar format. Furthermore, this calendar URL can be used not only in your email and event landing page, but also on your social media pages.
4. Use the Constant Contact Check-In App at the event
The Constant Contact Check-In App is a great way to welcome your attendees. The app will show you a list of registrants and give you the option to check someone in as they arrive. This app is free and available on Apple devices.
5. Send a thank you email with a survey
A great way to stay engaged with your attendees is to send a thank you email. Included in this email should be links to your social media profile, photos from the event, and a brief survey. Collecting feedback from attendees is a great way to make continual improvements for future events.
Be sure to follow these best practices for event marketing success.
Vito Marchese President, Whiteboard Studio inc.
2300 Yonge Street, Suite 1600 Toronto ON Canada M4P 1E4
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