I found a great post at smallbiztrends that goes over the "5 ways SMBs can get more from Twitter". The article, by Lisa Barone, discusses how to get the most out of Twitter.
"Small business owners are increasingly moving their budgets from offline
media to online. They’re investing less in local directories and more
in Web sites and social media. And one social media channel that many
small business owners are especially trying to leverage is Twitter."
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