Building a business takes time. It takes persistence. It takes patience. It takes intestinal fortitude (guts). It involves risk. It involves dusting yourself off and standing back up over and over again. Owning a business is not the same has having a job. There are no guaranteed weekly paychecks or benefit packages. Income is only generated when a profitable sale occurs. Not just a sale, but a profitable one.
The old saying ‘Rome wasn’t built in a day,’ is true. In our “instant” society, we may often think that a magic button exists or that a ‘one-and-done’ campaign will be the golden ticket to success. Some erroneously think that by sending one email or that posting once on social media will generate instant income and success. Some think by simply having a web site that the masses will magically flock to it. These expectations are not realistic and are pipe-dreams at best.
Marketing takes time, effort and experience. Trial and error needs to happen. Some promotions will work better than others. Some products will sell better than others. Some delivery methods will perform better than others. Some pricing strategies will work better. Time is a big part of the recipe as marketing is a work in progress.
Strong and consistent marketing efforts need to happen all the time, not just when you are in a down cycle or in a sea of desperation. Ironically, some businesses tend to scale back their marketing efforts when times are good, which could eventually precipitate a down cycle. Worse yet, some think a magic bullet can be pulled from thin air when times are rugged. The reality is; instant fixes don’t happen. Short-changing or neglecting your marketing will short-change your business.
Whether you’re looking for someone to help guide your marketing or do it for you, we have plans to meet your budget and needs.Explore Plans
We want to hear from customers like you about your favorite features and how they have helped your business or organization. Tell us by answering a few questions in...Read More