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5 Ways to Reuse Your Content

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5 Ways to Reuse Your Content

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If you want to be considered a subject matter expert you will have to spend a good deal of time writing blog posts, creating slides for seminars, recording podcasts and assembling white papers. You aren't going to establish your authority with one or two pieces of information on the subject since both readers and search engines are looking for proof.

 

Here is the challenge. You know the work is important but it can be exhausting to keep coming up with new angles on the same subject. And since the average life of a blog post is a few days, it is vital to find ways to get a little extra mileage from some of the best of what we have created.

 

How do we do it without boring our loyal fans? Even with large followings on social platforms and a steady stream of visitors to our website, only a fraction of our community will see an individual piece of content. So, we employ strategies to reuse and recycle information to reach a wider audience, without reinventing the wheel. Here a few of my favorite tricks.

 

 

  • Create a round up post, Link to several related posts. Even your most loyal readers probably don’t read your content every day. They are sure to have missed a few things. Roundups give them a chance to catch up on what they missed. Be sure to give your readers a mixture of new and old. When you create a list of links, don’t just pull an excerpt from the original post, write a new description. This will help you avoid any duplicate content issues such as the ones Jarred explored in   “The Dangers of Duplicate Content.”   Also, the new information prevents your summary post from being nothing more than a stream of links.
  • Send an email wrap up. If you have built your email list carefully over time, it is probably significantly larger than the average number of visitors to your website. People are busy. Deliver your best content to them so they don’t have to come to you.

 

  • Give your content a second chance. Sometimes a blog post flops when you release it. It doesn't mean it wasn't good, maybe it was just a timing issue. Wait a week or two, and try re-sharing it on social media at different times, with different key words. Or try rewriting it, adding more, relevant examples. Not everything will be a hit right out of the gate. Some content takes time to build an audience.

 

  • Create a calendar and use it to schedule related posts. It is easy to see when was the last time you wrote on this same topic. Having a calendar is much easier than trying to use the search function in Wordpress to find the relevant related posts. If you don't have enough new information to write a completely new post, update the old one and reshare it. This works really well on posts that were popular to begin with.

 

  • Create a compilation or white paper. Pull together your top posts into a Word document, add a table of contents, an introduction and a cover. Next create a landing page and a download form. Use your content summary to build your email list. That is exactly what we did in our white paper on Why you should blog.

 

  • Try a new media. Record a podcast or shoot a video using the content of the blog post as your outline. Some people will enjoy reading, while others want to take information with them on the go. Don’t forget to post a transcript in the blog post to make the content searchable.

Think you have a grasp on your content strategy? Download our content  calendar to start planning how to turn those leads into clients:

Lorraine Ball
Roundpeg
Master Certified Solution Provider

2 REPLIES 2
Not applicable

Re: 5 Ways to Reuse Your Content

Some nice tips there, however reusing content, even if you are planning to change it the way you propose might still have some detrimental SEO effects. That's why I am somehow skeptical about your round-up posts idea, though I can see some ways it could work.

 

On the other hand, I like the idea of changing the medium, though it stands in contradiction to saving time. You propose we reuse certain aspects of our content which is great but actually rereading your content just for the sake of having an mp3 version might actually be much more time consuming and strenuous thant coming up with some new stuff in the typical way.

 

Still, there are some precious tips here, especially for people with the writer/content block :wink:

 

Thanks and greetings from the UK!

Not applicable

Re: 5 Ways to Reuse Your Content

Brian, 

 

Thanks for your comments. 

 

I think the trick to the roundup post is to have a new perspective and addtional conent in the roundup.  You won't get dinged for SEO if there is new insights and introductions.  Also, if you look at the number of people who read an individual blog post introducting the content to a wider audience gets more mileage for the post. 

 

Yes, there is work involved in changing the medium.but again it gives you a chance to reach a wider audience, since some people will listen to a podcast who won't take the time to read. 

 

Glad you found a few helpful points