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5 Ways to Survey Your Audience

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5 Ways to Survey Your Audience

survey.jpgSurveying your audience can be a great way to collect feedback and continually improve your email marketing efforts. At the bottom of your email campaign should be a survey link where people can provide feedback. Here are 5 things you can ask when surveying your audience:

 

Frequency - ask your audience how often they'd like to receive your email. Email frequency could be weekly, monthly, quarterly or even annual.

 

Content - always gather feedback on the content you are delivering and ask what type of content your audience would like to see in the future.

 

Design - receiving feedback on the design of your email is an easy way to ensure your campaign is visually appealing to your audience.

 

Readability - checking that your email is easily read on mobile devices is a great way to ensure optimal click-through rates once your email is opened.

 

Relevance - always ask how relevant the email is to your audience. One of the biggest reasons for opt-outs is that the email is no longer relevant to the recipient.

 

All of the tools required to set up and create a survey can be found inside the Constant Contact Toolkit. Once your survey is complete, it is as simple as copying a URL and pasting it inside your email newsletter. The survey can remain open indefinitely and you can continue to monitor the results as people provide ongoing feedback.

Vito Marchese
President, Whiteboard Studio inc.

2300 Yonge Street, Suite 1600
Toronto ON Canada
M4P 1E4

Tel: 416-250-1200
www.whiteboardstudio.com
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