With Social Campaigns, Constant Contact has created another product that adds tons of value to your marketing efforts.
Over at Jeff Bullas' site one of the creators of Social Campaigns (and NutshellMail), Mark Schmulen, has written a post that has some tips on how to create engagement that lasts.
It's not about the Likes. It's what you do with the Likes.
For the full post, check out - 5 Ways to Turn Facebook Likes into Marketing Results
What do you do with your Likes? How do you create engagement?