When you're creating content, you want it to go viral. What this means is that people around the internet will take notice and quickly spread the word, boosting your ratings or possibly snagging new customers! Just about anyone can post and share information online, which is why it's important to know how to make yours stand out from the rest. From newsworthy content to making an emotional connection, savvy business owners can ensure that their content goes viral. Here are some reasons your content has gone viral:
You have posted a quality story. Catchy headlines can only do so much to draw a reader in. If you've posted a great headline but the following story leaves a lot to be desired, your content probably won't go viral. However, if you snag readers with a witty headline and hook them with a great story, they will want to share it with others. As Jonah Burger, a graduate student at Stanford, says, "People love stories. The more you see your story as part of a broader narrative, the better."
The content is emotionally charged. Let's face it, we'd all rather read a story about something that makes us sad, angry, or happy than one that doesn't evoke much emotion. Not surprisingly, these types of stories are what people like to share with their friends and families, ultimately spreading it around the internet.
Your content is newsworthy. According to Forbes.com, "Your content should always support, complement or play-off the heels of a newsworthy story." Examples include women in politics and the role of women in the workplace. Having emotionally-charged and newsworthy content is bound to garner attention around the net, as people chime in with their opinions and take note of the issue at hand.
The content makes people feel like they are in the know. Everyone wants to feel smart and in the know. Berger uses LOLcats to illustrate this point. We all remember getting emails with LOLcat photos and videos, whether they were from obsessed coworkers, friends, or family members. These types of content, says Berger, "...are a perfect example of social currency, an insider culture or handshake."
Your content is positive. Positive content is more viral than negative content, so says socialtriggers.com. Just think back to the last story you read. If you had to choose between a rather depressing story and a heartwarming one with a great ending, which one would you select to read and pass along to your friends?
You've read through to the end of this blog, and now it's your turn to talk. Leave a comment below and let us know why you think your content goes viral. Do you stick to one or two methods, or try something new? Are we missing out on a great tip or trick? After you've spoken up, take a look at our Twitter page to find out what we've been up to!
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