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American Express Open Forum shared an article today about how to correct the most common branding mistakes. According toresearch from PwC, 46 percent of multichannel shoppers frequented just one retailer. The number one reason consumers gave for shopping at their favorite retailers? Brand trust. Here are the five most common branding mistakes.
Problem: Not Establishing the Brand Early enough
Fix: Determine what you think the brand should be and write it down. Anchor yourself to this idea in the future.
Problem: Confusing Branding with Brand
Fix: Establish a logo and catchphrase. What does your company stand for?
Problem: Lacking Consistency
Fix: Keep channels and ideas aligned with your brand promise.
Problem: Forgetting your Value Proposition
Fix: Remember what it is that your company does better than everyone else.
Problem: Ignoring Feedback
Fix: Make customer engagement an important part of your brand.
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