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5 fixes for Common Branding Errors

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5 fixes for Common Branding Errors

10-1-2014 8-34-33 AM.jpgAmerican Express Open Forum shared an article today about how to correct the most common branding mistakes. According to research from PwC, 46 percent of multichannel shoppers frequented just one retailer. The number one reason consumers gave for shopping at their favorite retailers? Brand trust. Here are the five most common branding mistakes.

 

Problem: Not Establishing the Brand Early enough

Fix: Determine what you think the brand should be and write it down. Anchor yourself to this idea in the future.

 

Problem: Confusing Branding with Brand

Fix: Establish a logo and catchphrase. What does your company stand for?

 

Problem: Lacking Consistency

Fix: Keep channels and ideas aligned with your brand promise.

 

Problem: Forgetting your Value Proposition

Fix: Remember what it is that your company does better than everyone else.

 

Problem: Ignoring Feedback

Fix: Make customer engagement an important part of your brand.

 

Check out the full article, 5 Fixes for Common Branding Errors by John Tabis for more on each problem and solution! How have you fixed your branding mistakes?

Hannah M.
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