The saying "New Year, New You" has been floating around for decades but what does it mean for your business? Most small businesses are hindered by small budgets or lack of expertise and cannot afford to make drastic changes to their existing marketing strategy. But there are small changes that can be made in order to breathe new life into your company and get your consumers excited about your brand. Listed below are some minor changes that small businesses can make in order to revamp their marketing strategies and efforts in order to keep up with the times and the ever-distracted consumer.
1. Know Your Consumer
This seems simple and many businesses have an idea of who is buying their products, but do you know enough? You probably already know the basic demographics of your consumers like age, gender, income, etc., but you also need to know how they're shopping and what kinds of media they are using. Are they shopping at brick-and-mortar stores or are they strictly buying online? What types of social media do they frequent and are actively engaging with? What types of ads are they responding positively to? Knowing all of these things can help you tailor messages to your customer and effectively reach and communicate with them.
2. Utilizing Social Media Marketing
A key way to revamp your marketing strategies is to make sure you are utilizing social media marketing to its full potential. Businesses need to make sure they are on the correct social media platforms for their consumers. You should know which platforms your customers are frequenting so you pick the right ones to engage with. You also want to make sure that you are posting relevant and meaningful content. There should be thought behind each post and everything should be posted with the intention of giving the consumer some form of information as opposed to just trying to sell them something.
3. Mobile- Friendly Sites
Make sure your site is mobile friendly. Many consumers are doing most of their researching and browsing from their phone so having a mobile friendly site or app is crucial to a business's success in today's fast-paced society. You can test if your site is mobile friendly or not on Google if it is not they will have tips on how to achieve a mobile-friendly site.
4. Update Your Site
If your site is looking outdated or tired consider changing a slogan, logo, color scheme or if you have a little extra in the budget consider a complete site redesign. Small changes can bring new life to your site but you want to make sure you are consistent over platforms with any changes. If you change the logo on your site you want to make sure you carry it over to any social media sites you are using as well. You also want to make sure that any changes you are making are consistent with your brand so you don’t confuse your consumer.
5. Search Engine Optimization
Make sure your webpages have keywords sprinkled throughout in order to help with search engine optimization. The more optimized your site is, the higher on the Google results page you will be. The higher you are the more likely it is that consumers will follow the link to your site and hopefully chose you for whatever their need is.
6. Analytics and Metrics
Finally make sure you are utilizing all metrics available to you to analyze and track your progress. The only way you’ll know if something is working is if you monitor it. You should have measurable benchmarks in place so you can see if your efforts are where you want them to be after a set period of time. This will allow you to see if this new strategy is worth your company’s time and energy. Some good tools to look into are Google Analytics, Social Media Analytics and conversion tracking to name a few.
With all of the changes that have happened in the past year alone the marketing landscape is drastically changing. Consider revamping some of your marketing strategies in order to keep up with the market and your consumer. Whether you make a big or small change, switching up or boosting your marketing efforts will help your company vastly in the long run and keep your consumer engaged.
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