So true! People get spammed with e-mails all day long. We need to make it short and sweet. The best way to know what a customer wants is ask yourself what you want. You want to know about the sales or discounts. You want to know about any new and exciting products or services being offered. You want crisp, clear images. You want things that make you feel good or things that make you smile... and so on. You can't go wrong if you're thinking about the wants of your reader before your own.
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