John Haydon of Socialbrite has some great information for you to be truly successful using Google Plus business pages. These top 8 tips are taken directly from the article which also has some great information if you're wondering what the difference is between Facebook Pages and Google Plus. So definitely read the full article.
Seek to help your clients/customers/donors 4Don’t just use Google Plus to promote your own organization.Chris Brogan observed: “Brand pages are now open on Google+. Funny thing is, most of them seem set up to brag, not to honor their community.”
Search for conversations around your cause 5Comment on those conversations as appropriate. Support other people’s agendas before your own.
Hangout 6One of the best Google Plus features is Hangouts, where organizations can connect with fans, volunteers and donors in a video conference. Hangouts allow for up to 10 people at a time and you can collaborate on shared documents or just have a casual chat. Read moretips about Hangouts from Nathan.
Do stuff with others 7It can get complicated, especially because Google has a habit of tossing new features out to users to see how they’ll respond. Below is the three of us writing this post live, real time, together. We ended up learning a lot from each other simply by doing stuff.