Working on the Social Media Support Team, I’m always on Facebook. I’m constantly looking for new information that I can share with my friends or to share here in the Community. I love it when my friends find a new business or check in to a restaurant I’ve never heard of. Having the ability to see where they are and if they have a great experience is a huge win for everyone. The business is getting free word of mouth just because my friends love to check in on both Facebook and FourSquare.
I try to check into my favorite local businesses (particlarly restaurants - mmm, it's lunch time now!) just to help give them that free advertising. Sometimes, check in when I'm leaving after a really good meal rather than at the door. It feels like by then I can recommend the place fully.