My friend and colleague, Melissa Washington, was once at a routine business meeting when the producers of a local news show approached her for an on-the-spot interview. Although caught off guard, Melissa remained composed, gave a great interview, and is now known as the "Lord of LinkedIn."
Just like Melissa, you too are always marketing yourself--whether you like it or not. So, you'd better be prepared to put your best foot forward and to always be professional.
5 Ways to Present Yourself Professionally
Dress Professionally: The saying "you can't judge a book by its cover" won't serve you well in business. Would the TV news producers have requested an interview if Melissa had been wearing torn jeans and a T-shirt that day?
Proofread your Communications Carefully: I interact with thousands of small business professionals each year. A common dilemma is lack of time. Nonetheless, we all need to slow down and do more proofreading before we hit the send or post buttons.
Keep Your Commitments: Honor appointments, arrive on time, and meet your deadlines.
Invest in Professional Photography:A professional headshotcan be the difference between being seen as an industry veteran or a $10-an-hour novice. For as little as $100, you can get a professional image that you can use multiple places: your Facebook Page, your website, your business cards, your LinkedIn profile, your email signature--just to name a few.
Be Consistent with your Brand: Do your business cards, website, and Facebook Page have a similar look and feel? What about your marketing emails? (We can help you there! Please see the Constant Contact Corner below.)
To your success,
Maureen Dudley enjoys writing, ballroom dancing, and jazz music. A travel aficionado, she has zip-lined in Mexico, explored an Egyptian pyramid by flashlight, and slept in a 12th-century Austrian castle. Her company, Dudley & Nunez Communications, specializes in helping clients nationwide with Constant Contact. Her monthly small business newsletter, Maureen’s Marketing Moment, is read worldwide. (Sign up by clicking here.) Maureen offers complimentary 30-minute Constant Contact consultations. Reach her at (916) 759-6977 or email@example.com.