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Are you achieving your Social Media Goals? Here are the 4 steps to achieving them:

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Are you achieving your Social Media Goals? Here are the 4 steps to achieving them:

Social Media Image.jpgWhether you’re starting up a new business or want to expand your business and take it to the next level, social media has become the prime medium for businesses to operate in this day and age. Social media has become the largest platform to expand small and large businesses today and it is now where multiple businesses run they’re marketing strategies from. However, some are finding it difficult to streamline their business using social media, and are often finding little success. Here are the four steps on how to better enhance your business using social media to achieve your goals.

 

1) Don’t Overstep your Goal Boundaries. Keep them Simple.  

When people set goals for their business, they tend to make them too far- fetched and not realistic. It is important to have realistic goals that size up measurable. For example, if you are a real estate agent and show 10 houses a day to clients, don’t try to make the end goal of getting a down-payment on each one. Try starting off with a goal of getting maybe four or five, something sizeable.

 

2) Study your Customer. Learn their wants and needs.

After you have a goal set in mind, figure out how you’re going to use social media to help you get to that goal. Listed below are a few tools on how to help you understand your customer better.

  • Decide where you want your business from: Decide who you want you’re big 150 pound Marlin to be and attack it. Having a clear outline of your audience makes it easier to learn about their wants and needs.
  • Find out how you can help your customer: Use the right tactics and tools to help you become more approachable on your social media channels that don’t come off as tacky.
  • Make sure you check your results: On all the major social media outlets there will be tools that can help track your audience’s reaction towards your page, and using a tool like this will help you improve on what you need to do.

 

Don’t direct your customer’s challenges, face them head on and see what you can do to help them overcome them. Creating easier content makes solving problems a lot easier.

 

3) Find out where you’re Traffic is coming from.

When you are working towards you’re social media goals, it is vital to establish where your traffic is coming from. Traffic is important to all sites and learning how to better use your time on social media will help you better carry out your goals and help you create a mainframe level of traffic. There are tools like Google Analytics that will help you drive more traffic to your pages and will help you better understand it. Tools like Google Analytics will help execute a social media strategy that can help you decide which social media networks are most effective. Remember not every customer thinks alike, so using a tool like this will help you better understand the picture you’re trying to paint.

 

 

4) Executing your Strategy

Now the last step is pulling all the previous steps together and executing your strategy. The first thing you need to do is make sure you can generate helpful content that your audience can use. Using what you have learned in the previous steps will help you align your content development with a target social media audience and what your business objectives are. Making sure you can create and share a list of helpful posts will allow everyone to see what’s going on with each of your social media networks. Giving you’re online followers an opportunity to see what’s going on with all of your content will give them a sense of how you can help them with their problems. The content that you have published will help your customers reach your goals.

 

What does this mean to you?

Working with social media to help expand your business can seem like something simple to do since it seems like everybody is doing it today. But it also isn’t as easy as people tend to think it is. The key importance you want to take away from this is; Go where your customers go and work your business goals around them, finding the right social media marketing tactics and what you need them to do for your business and why execution shouldn’t take all of your effort.         

 

 

*Image courtesy of socialmediascholar.com

Javed S. Khan
Chief Business Marketing Advisor
EMpression: A Marketing Services Company

T: 416-889-6069
E: javed@empression.ca
2 REPLIES 2
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Re: Are you achieving your Social Media Goals? Here are the 4 steps to achieving them:

Hello Javed,

 

There is one of the most important blogs about social media marketing. Great tips and tricks on networking.

 

Solution Provider

Re: Are you achieving your Social Media Goals? Here are the 4 steps to achieving them:

Thanks for your feedback Jim.

Much appreciated it.

 

Javed

Javed S. Khan
Chief Business Marketing Advisor
EMpression: A Marketing Services Company

T: 416-889-6069
E: javed@empression.ca