#GivingTuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. Together, with a team of influencers and founding partners, they launched a global movement that has engaged over 30,000 organizations worldwide--simply amazing!
#GivingTuesday harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities; it provides a platform for them to encourage the donation of time, resources and talents to address local challenges. It also brings together the collective power of a unique blend of partners— nonprofits, civic organizations, businesses and corporations, as well as families and individuals—to encourage and amplify small acts of kindness. Read more here!
If you are a nonprofit or are servicing nonprofits, #GivingTuesday should definitely be a part of your marketing and fundraising strategy. Here are some incredible pointers for running a successful campaign:
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