This is an informative inforgraphic, however it is too generalized for my client base. The best time for my clients to post on Social Media is determined by their target market. The demographics by age, occupation, activity and need in each target niche is different. If everyone only posted during the times indicated on the infographic then the feeds on social media would be silent during all other times.
If a restaurant has a lunch special, they want to make sure that the patrons will see it at the appropriate time. Most people think about their choice of restaurant for lunch when they get hungry - just before lunchtime. They may then start checking their social feeds. If the restaurant didn't post that morning, their post may not appear as prominent in the timeline, and whoever did may get the interest.
It's become more common to see employees checking their smart phones and social feeds throughout the day at work. So if they are the target market for a business, then posting their content during work hours would be more effective. And many people check their social media groups just prior to going to bed, or first thing in the morning.
As with any other forms of marketing, social media activities need to be evaluated by the target market, their needs and how the business/product solves those needs. Social media should be one component of a strategic marketing plan.
Wishing you awesome and continuing success,
Hello Marissa. I was not aware by time when posting to social media. It was only now that I knew about the proper time. Thanks!
Thank you for posting the article. It contains valuable information to get you started. Here's another article on posting times from buffer scheduling app.
Everyone's community is made up of unique individuals and measuring your campaigns metrics is the most effective way to define the perfect schedule for your community. It important to document the results and take into account all the channels you use.
Does anyone have tips for documenting their analytics? I use an excel spreadsheet, but I'm always looking for a better system.