Boost Newsletter Results in 1 Minute: Constant Contact QuickSend
How many times do you check your LinkedIn or Facebook during the day? And how often do you check your email? Despite all the social media hype, studies continue to show the greater efficacy of email newsletters. Sent via platforms like Constant Contact, you can track the results like:
- Who opens your email - Who clicks on which link - Who forwards your email - And at what time/day they did any of the above.
However, tracking results is just the beginning: As my earlier blog article emphasized, marketing is all about the follow-through. This is where a handy feature of Constant Contact really shines: It’s called QuickSend. Once you send your newsletter, go into its Reports & keep on clicking the Number of Click-throughs until you can see the actual email addresses of those who clicked that particular link.
You can then select whom you want to follow-up with (ignoring those who may already be clients; who you’re already in constant contact with; or maybe… your mother). You can also quickly Select All by checking off the box to the left of ‘Name.’
After you select addresses, an option in the dark gray bar (see image) will appear that says “More Actions.” Click that to select: QuickSend. Doing so will bring up previous emails to quickly send to those selected.
To use this feature as a 1-minute Follow-up tool, you should FIRST set up a simple (generic) follow-up email stating something to the effect of, “Did you get my latest Newsletter? Did you find any of the articles useful? Any questions? Know of anyone else that would like it?”
Of course, you could be more forthright, “I see that you clicked into my newsletter. Thank you, did you have any questions?” But admitting such tracking can seem creepy & invasive!
Once you’ve set up this Follow-up email (keep it short & simple), you can then Quickly Send. After a few days, this is a great reminder for those who clicked but didn’t contact you (yet). This (semi) personal touch can spark referrals & invitations.
What do you think? Let me know how it works for you.