As the Canadian Anti-Spam Law quickly approaches, I have a couple of questions about the best way to tackle it.
My contacts have all signed up in-store or with the online email list signup page.
Do I need our recipients to re-subscribe for our weekly newsletter? If so, what's the best way to allow them to maintain their subscription?
Thanks very much!
Thanks for posting. We're working on getting more information made public to you by the July 1st date but for now here's what I can help with.
First, a quick overview for anyone else reading this. As of July 1, 2014, CASL will require businesses to obtain express “opt-in” consent to send commercial electronic messages (CEMs), including emails and certain types of social media messages for any emails going to or from a Canadian email address. This is intended to protect electronic commerce in Canada, deter damaging and deceptive forms of spam, such as identity theft, phishing and spyware, and drive out spammers.
Your contacts do not need to resubscribe but there are actions you may need to take.
For contacts you collect AFTER July 1st, 2014 you will need to gain express consent from them. If you are using a Constant Contact sign up form we're planning on adding text to the form, so that all of our customers will comply with this new legislation. If you use any other sign up method you will need to add CASL language to all sign up forms and documents. This may include adding permission reminders to your emails, or sending something like a confirmed opt in email.
For your current contacts you will need to determine if your current collection method gathers the contacts with express consent or implied consent. For any contact with implied consent you have until July 1st, 2017 to convert their interests to express consent.
As mentioned, we're working on getting information made public in our FAQs and training materials. We'll be sure to point those out to you as soon as we can.
Will it be possible for Constant Contact to add the confirmed opt in option for users to add to an e-mail? Or a way to send out the confiration e-mail just to the e-mail addresses added after July 1st?
Will there be a way to track e-mail addresses to make sure that any used after July 1st, 2017 are only those that have express consent?
Thanks for your questions!
"Will it be possible for Constant Contact to add the confirmed opt in option for users to add to an e-mail? Or a way to send out the confiration e-mail just to the e-mail addresses added after July 1st?" - You can set up the Confirmed Opt-In as we have it set up now within your account. This will require that new subscribers confirm their interest.You can also send the Confirmed Opt-In to select contacts after 7/1, but you would not be able to send those contacts the COI again, but would be able to send to newly added contacts.
"Will there be a way to track e-mail addresses to make sure that any used after July 1st, 2017 are only those that have express consent?" - Yes, we will have tracking setup by then.
For immediate response, you can contact our Account Review team at 1-866-433-8499.
Hope that helps!
With regards to implied or express consent, we have our current list and intend to send out an email seeking express consent. The list we have constructed is from existing clients so there is implied consent nevertheless. The question is when we send out an email seeking express consent, how will we be able to distinguish in our current list as to who has provided express consent and who hasn't if they haven't removed themselves?
Those are some great questions and I want you to get the best information. Could you please give our CASL experts a call at 1-866-433-8499? They'll be able to assist you!
Please contact our Account Review team at 1-866-433-8499. They are our CASL experts and will be able to answer your questions.
Thank you in advance!
The New CASL Opt-In Confirmation Template is now available.
Book a CASL Audit call with me if you want to create a strategy around levels of permission related to CASL
Good morning - I have edited the 'Update Your Profile' email that I found in the Sign-Up Tools to work for my CASL compliance request.
It's ready to send but I cannot figure out how to send it? Please help.