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Call To Actions to Avoid!

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Honored Contributor

Call To Actions to Avoid!

marketing experiments blog.JPG

 

What do you want your donors to do when they visit your website or read your email? You want them to donate!  But what words can you use to ensure that they do continue to click?

 

Marketing Experiments Blog shared which phrase reduced clickthrough by 26%!

 

Which one do you think it was?

 

"Start Free Trial"

"Get Started Now"

"Try Now"

 

Which one would you click?

 

"Get Started Now" received a 22% clickthrough rate, while "Try Now" only received 14%. Have you ever used that phrase?  Have you ever tested different calls to action to see how they perform?

 

Calls to Action are so important and you want your message to really perform when you send it out and ask for something.  So make sure you are testing and using the right methods to get the most response possible!

 

To check out the full post, read "Call-to-Action Button Copy: How to reduce clickthrough rate by 26%".