There are many things that you can highlight within your campaign. Some of our other academic customers use Constant Contact to promote new classes that they are running, upcoming events (like on the site that you linked) or to keep their mailing list up to date on the recent happenings at their location. You can also use your campaigns to share the latest content within a given field. If you update a blog or your website with new information on a regular basis you can use your campaigns to highlight those recent posts for people who might not frequent your website. You can then use links or images to drive traffic to your website or social sites. You can even use your campaigns to start a discussion on your website or social sites to get your contacts to interact with you more.
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