Can The Use of Trending Seasonal Colors Actually Impact Your Business?
Fashion and marketing share equal placing on my " things I love" list, so could imagine my delight when I read a recent article on DB Squared that addresses the use of the upcoming Fall Pantone colors in your marketing for the next season.
According to the article, the use of trending colors can be effective for the following reasons:
Color increases brand recognition by 80%
Color boosts memory by helping us process and store images more efficiently
Color can improve readership by 40% and can also improve both learning and comprehension
Images in color hold the viewer’s attention longer
Have you ever considered these factors when developing your seasonal marketing campaigns? I know that I haven't, but I definitely will be doing so going forward!
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