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Can The Use of Trending Seasonal Colors Actually Impact Your Business?

Participating Solution Provider

Can The Use of Trending Seasonal Colors Actually Impact Your Business?

Fashion and marketing share equal placing on my " things I love" list, so could imagine my delight when I read a recent article on DB Squared that addresses the use of the upcoming Fall Pantone colors in your marketing for the next season.

 

According to the article, the use of trending colors can be effective for the following reasons:

 

  • Color increases brand recognition by 80%
  • Color boosts memory by helping us process and store images more efficiently
  • Color can improve readership by 40% and can also improve both learning and comprehension
  • Images in color hold the viewer’s attention longer

Have you ever considered these factors when developing your seasonal marketing campaigns? I know that I haven't, but I definitely will be doing so going forward!

 

using pantone 2013 fall color trends in marketing

Sincerely,
Petia A. Bradshaw, MBA
2 REPLIES 2
Solution Provider

Re: Can The Use of Trending Seasonal Colors Actually Impact Your Business?

Thanks for the article share!  Elizabeth Kraus, Marketing Manager, DB Squared Inc.  www.dbsquaredinc.com 

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Participating Solution Provider

Re: Can The Use of Trending Seasonal Colors Actually Impact Your Business?

Hello Elizabeth, it was a great article! I learned alot from it

Sincerely,
Petia A. Bradshaw, MBA