Chasing The Wrong Prospects is the Basis of All Pricing Problems
Do you have a dream client in your mind? One that would be ideal for your business and be a match made in heaven. If you do, you should jot down the characteristics that make up your dream client and market to them, according to John Jantsch of Duct Tape Marketing.
Are you charging what you're worth? That's something that John sees many businesses not doing. You're so desperate to make the sale that you neglect to put a correct price on the services you provide. If you have the ideal clients, you can charge what you're worth.
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