Here's Another Way That Top Closers Earn Face Time
Social networks, email marketing and other online tools are great BizD resources for preliminary research, staying in touch and featuring your best ideas to get yourself noticed - but don't allow them to trap you into thinking that they are closing tools.
Recruit them to be your point guard who sets up the plays so that you can score easy buckets at trade shows, sales interviews, etc.
Just like the skilled marketing person who blends eye catching layout with content, let your online efforts capture attention and help you earn the right to present content in person after which the prospect says, "I'm glad I made time for that".
Why do my LinkedIn connections only appear when they have new connections? I'd like to read more posts from them.
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