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Complacency In Marketing Occurs Quite Frequently…

Contributing Solution Provider

Complacency In Marketing Occurs Quite Frequently…

Fortunately for you, Direct Marketing and I got the cure. 


Here are my 7 rules of engagement you’ll need to cure your malaise.  More than likely the cause is a loss of a sense of urgency. Complacency isA_SenseOfUrgency.jpg a sure sign your marketing jargon is getting stale. People I know in the direct marketing and mail business understand the importance of creating a sense of urgency in a marketing offer.  


There are many fundamentals when using direct marketing and mail, but today I selected  7 quick rules of engagement that are guaranteed to put you back on top of your game, today! Complacency is gone before you know it. 


1). Arm your marketing message with a shout-out to buy today.


“At this low price. Free shipping. And, if you’re one of the first 200 people who purchases today, you will receive a free shipping voucher good for your next 3 purchases!” 


2). Why? Everyone loves to get something extra. Free shipping.

3). When you add value and offer a bonus, you will likely to convince your customers to respond more quickly. The first 200 people who purchase today.”

4). The value of having the sale happen now is that if it does not, it may not happen at all.  Supplies are limited.” That’s a good start. "Plus, at this great price." Using a double bang is much better.

5). If the sale happens now, it increases the likelihood that another sale will happen later. Hence, the free shipping carrot on the next three purchases within the first 200 people as an additional stimulus is pure genius

6). Use words that are attractive and waiting to be activated“Hurry, call now. You have 10 days to make a decision. This offer will not be repeated.”

7). Always look for expressions that really do motivate such as:


  • Reply today  
  • Reserve your new product with one simple click  
  • Times running out 
  • Get started right now 

Buyers in today’s fast-paced market, bombarded by digital messaging coming at them from all directions, may not want to miss out on your deal. 

Would you? Let me know how this worked for you. 


Comments are cheerfully welcomed and responded to!!! 


Since 1993, Direct Mail Success has provided readers the ins and outs of direct marketing mail to get a better response in their marketing campaigns. Download a recent issue and see for yourself. 




Visit DMCM for additional articles and information. 


Thanks for reading,


Mike Deuerling

Marketing Communications Group, Inc.


Constant Contact Solution Provider
Marketing Communications Specialist
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