In a recent press release Constant Contact shared predictions for what 2015 will be like for Small Businesses.
Small Business Wins the “Local” War
Constant Contact predicts that in 2015 it’s about “being found”. Geo-targeting makes this possible for small businesses with small budgets. Mobile technology continues to be important and social networking will help the idea of being “nearby”.
Small Businesses as “Real-Time” Mobile Marketers
“2015 will mark the year that mobile devices will become the marketing tool of choice for small businesses,” said Gail Goodman, CEO of Constant Contact. “They will seamlessly create and track their email and social media campaigns right on their mobile devices, while simultaneously reaping the benefits of mobile search. As they see the benefits of creating campaigns ‘on-the-go,’ the level of marketing that time-starved small business owners conduct on their mobile devices will soar.”
Device Technology Cracks the Context Code
Constant Contact predicts that while mobile device screen sizes shrink user context will grow. Wearables like smart watches will make local SEO even more important for small businesses to focus on.
Small Businesses Hold Off on Mobile Payments
Take a “wait and see” approach to mobile payments in 2015. Let the potential for Apple Pay and Google wallet show before small businesses adapt.