When it comes to writing good marketing copy,
questions get people to stop and think, and hopefully ponder your proposition.
However, not everyone takes the time to thoroughly think through the question and reason through the answer. So, the next best option is to help them out.
When you ask a question in your copy, answer it!
Become the thinker and do the work for your reader. Here are several short examples that show how the technique works:
• “Why should you take advantage of this unique opportunity we are offering today? Because our new extended service plan is loaded with six key features that will save you money every time you call.”
• “Thinking about how helpful it would be to break free from the constraints of one-size-fits all? We put the power to decide back in your hands and give you the choices you’ve been asking for.”
• See how the rhetorical question can work for you? We thought it might.
By the way, when it comes to questions, the ones you probably don’t want to ask are those that allow readers or prospects to answer “No.” It’s a cop-out for an opt-out.
We like questions that pull the reader into the copy and get them thinking a little. Give it a try. You’ll be surprised on the good answers you will get or give!
Please share and let me know what you think.
Everything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.
Top photo credit:vasta via photopin cc