One of the most daunting parts of reaching out to potential investors, or even getting a business loan, can be making that all-important mission statement.
Sir Richard Branson, someone who knows a thing or two about startups, recently shared his thoughts on mission statements with Entrepreneur Magazine. The whole article is worth a read, but here are some of Sir Richard’s nuggets of wisdom:
Many mission statements are too vague. It's important to have specifics but not box yourself in.
Just as many are not only too long but engage in buzzword-laced incoherence.
It's important to know why your business is different and express that in the mission statement.
Try and fit your mission statement into a twitter post. This will force you to focus on what's most important.
These, of course, are the ideas from the man who created the Virgin empire. We'd love to hear what your ideas are on this subject! Please share your thoughts below.
Jeff Gilson Community & Social Media Support
If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution"
You can post a new message in the Community or find us on Twitter Mon-Fri 8am-8pm ET, Sat 10am-8pm ET, & Sun 10am-6pm ET. We've got real people waiting to help you out. Click below to start a conversation!