What They Are: Hashtags are used to pull a conversation together on social media.
Why Your Event Should Have A Hashtag
Makes it easy for people to find photos from the event.
Chat with other people that are at the event (your customers can make friends + great for new business development for b2b!)
When someone uses a hashtag on social media, it’s public even thought their profile may be private so you can connect with customers and see people talking about your business.
How To Create: Just make it up! Think of a keyword or (very) short, catchy phrase that is related to your event.
Now that you created a hashtag for your event, you have to tell people about it so they can use it!
You can print out a sign (like this) and place it in a stand up holder to use at your event that says “Join The Conversation & Use #HASHTAG On Your Pictures & Posts!”
Have your speakers mention it at the event as a reminder. Include the hashtag in all of your event promotion such as event invitations, emails, and posts on social media asking people to “join the conversation and use #yourhashtag.”
Post Example in A Facebook Event:
Example of Email Promotion:
Then, you can look up the hashtag on social media pages like this: