Technology is at the forefront of our culture. Information is available at the push of a button and connection with friends is easily accessible with virtual tools. If we want to stay in touch with someone near or far, we can friend them on Facebook or tweet them on Twitter.
But what if you want to reach a group of people that you don’t even know yet? And then bring them together into a community? Engage in conversations about their challenges, their successes, and all the things they care about?
Since starting my business a few years ago, I’ve had a passion for helping other military spouses who are already entrepreneurs or desire to start their own business. I’ve wanted to help this group find the information, support and resources they need to be successful. A little over a year ago, I met a woman with a similar passion and we worked together to make that vision a reality. Today, our Milimompreneer Meetup group is 88 members strong and steadily growing. Members of the group find the welcoming environment of our community and the sharing of resources to be of great benefit in successfully transitioning to the Military District of Washington (and beyond).
You may be wondering how we’ve grown our community. We started by inviting our existing network and then utilizing the social networking application Meetup.com as the primary engine for Milimompreneer’s growth and retention. I have grown to love the many features in Meetup that helps me efficiently manage our community.
Creating and managing a community does require an investment of time and some resources, but Meetup makes it much easier to facilitate that role. Meeting with our members every two weeks for coffee and conversation is a time I always look forward to and delight in afterwards. Facilitating an environment that sets fellow military spouses up for success in their entrepreneurial endeavors has been one of the most rewarding journeys I’ve ever embarked upon.
If you have a passion for a group of people with common interests, and you’re willing to invest a few of your resources to make it happen, I highly recommend using Meetup.com.
April Keating, a military spouse entrepreneur and mom of two young boys, is the owner & founder of online marketing firm Cre8ve Content Co. April is an expert with Constant Contact products and holds a Master Certification as a Solution Partner. She also is a member of the Washington, DC metro area Constant Contact Authorized Local Experts team. Click here to subscribe to April's monthly newsletter.
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