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Create a simple campaign and get results

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Create a simple campaign and get results

Having a plan for your marketing campaigns will help you reach your goals.

 

In order to create a marketing campaign that produces results, answer a few strategic questions and then develop a plan:

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  1. Define a Specific Goal:  Stay focused on the goal. Are you offering a deal, trying to grow your list, get votes, promote an event, ect. Be specific.
  2. What’s the Hook? A giveaway? A survey? A discount? What’s in it for the people who will get you to your goal?
  3. What tools are needed? How many tools do you need to accomplish your goal?  Sometimes it only takes a few. We’ve had great success with 3 simple tools: a Constant Contact email, a Facebook post and a Facebook ad for $50. For B2B’s you might want to try LinkedIn.
  4. Where can you find your audience? Always start with your current customers and best fans then choose the social media channels where they hang out.
  5. Can you leverage your current email list? Yes.
  6. Should you include a live event? There is nothing on-line that can replace a face-to-face, old-fashioned hand shake and a smile.
  7. What print collateral will help? If you don’t have a big budget for a direct mail campaign, print a campaign message on a business card.
  8. Who can you collaborate with? Is there someone who is trying to reach the same audience. Could you partner with a non-profit or another business and increase the campaign’s reach?

Now deliver. Take action. Send those email campaigns, post on social media, run a few ads, reach out to your audience and watch the results happen.

 

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Constant Contact 2020 End of Summer Community Sweepstakes!

The Constant Contact User Community is hosting a sweepstakes. The more you participate, the more chances you have to win! Read on to learn more...

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