Creating Good Content for Your Nonprofit’s Email Newsletter Doesn’t Have to Be a Challenge
Having a hard time thinking of good content to include in your email newsletter? Nonprofits typically have plenty of content to include in their newsletters, but the challenge is having good content that will truly engage your supporters.
Here are a few ideas for gathering a pool of good topics for your upcoming newsletters.
1. Keep Track of Everyday Content. To make this really work you need to grab a folder and put it on your desk. (I recommend doing it now before you forget!) Any time a donor, volunteer, or board member has a question, write it down and put it in this folder. Any time a staff member gets a question or receives a question from a supporter, write it down and put it in this folder. Anytime a supporter asks a question on your Facebook Page, write it down and put it in this folder. This is a great source for content because if one person wants to know something, chances are good that others do too, so it would probably be interesting information to share with a larger audience. The challenge with this is actually writing these everyday questions down. But once you get the hang of it, this folder can turn into a goldmine of inspiration for engaging newsletter topics.
2. Listen via Twitter. You don’t have to have ever visited Twitter before or even know what Twitter is to gain valuable content from it for your newsletter. Just go to http://twitter.com/search and you will be given a search box – include a relevant keyword, such as your organization’s name, your cause, a program name, or a topic you want to write about. You will get tons of real-time conversations going on about that topic. Find out what’s getting people talking and check out the videos and articles being shared. Use the buzz, videos, and articles you find as the basis for good content in your newsletter.