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Creating New Marketing Habits

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Creating New Marketing Habits

 iStock_000016699925XSmall.jpg

 

One of the best ways I know to get something new done that really matters in your business is to give it the importance it deserves. There are few ways you can do this.

 

The first is to understand the role it plays in your business and/or life. You may have come across this grid before, but it’s always a good wake-up call.

 

 

 

URGENT

NOT URGENT

IMPORTANT

Crises

Client Deadlines

Proposals

Year End Tax Submissions

Long Term Planning

Marketing

Business Analysis

True Recreation

Learning & Empowerment

Relationship Building

NOT IMPORTANT

Email

Broken Printer

Many phone calls

“ Busy” work

Junk Mail

Some Phone Calls

TV, Gaming – time wasters & escape activities

 

 

Normally we address what is urgent and not-important over what is important but not urgent. When we are trying to make changes to our marketing this typically falls into this “important, not urgent grid.” So the key is to first RECOGNIZE its IMPORTANCE and then obviously find a way to MAKE it URGENT which leads me to my second point.

 

Think about treating this new activity like you would an important client or prospect and schedule it in your Outlook (or Google, or whatever you use) calendar. If you had a meeting in your calendar with a client, or potential client, you wouldn’t cancel it to check emails or answer a call or to get paper for the printer. So start making appointments – real appointments that you keep and don’t allow distraction. Be careful though. Making one BIG appointment in the week (e.g. many, many hours) is dangerous for two very good reasons.

 

Reason 1: If you do have to cancel it (for something that falls in the urgent/important category) you have now lost an entire week’s worth of productivity.

Reason 2: Long hours for anything new might seem daunting, especially for a new habit, so it can make it unproductive and “un-fun.” Look instead to breaking it down into multiple, manageable chunks over the week, then monthly and quarterly appointments as well.

 

Finally, the third way to ensure you will begin making headway on a new marketing activity is to stop trying to go it alone. Accountability also breeds urgency. Consider hiring a coach and/or announcing to your followers or friends your intended new path. You can also work with another like-minded peer and form an accountability partner model. This latter model is highly effective as long as the two partners involved state the ground rules ahead of time. In other words, look at how often the two of you want to communicate, what level of information you feel you should be sharing and what the consequences are if the deadlines are not reached and what the rewards are if they consistently are.

 

Here are few habits I intend to change to help me transform both myself and my marketing through more writing:

 

  1. Put "time to write" in my Outlook Calendar as a 1 hour appointment – 2 – 3 times a week and don’t cancel the appointments and don’t divert to phone or email…just as I would with a client.
  2. I personally enjoy writing on the weekend AWAY from the computer so commit to one hour of writing on the weekend
  3. Once a quarter – get away to the mountains and commit to 3 hours of writing while away.
  4. Start a “notes” file on my smartphone and tablet – and amalgamate thoughts/ideas when they come to me. I have a lot so if by the end of the week I don’t have at least 3 – 5 jotted down, I’m not doing this!

 

Feel free to hold me accountable.

So what new marketing habit do you want to integrate this quarter?

Cidnee is a sought after speaker on small business marketing, online marketing and content marketing.

Her style is very warm, fun, informative and simple to digest.

She has spoken at a variety of conferences including women events, travel and tourism symposiums, trade and association conferences, municipal events, and of course marketing conferences.

Having pretty much grown up on a microphone (she started in Elementary school), Cidnee loves to inspire business owners and marketing professionals to embrace the sometimes daunting and always changing marketing strategies and tactics.

With over 20 years of marketing experience there is very little she can’t talk about and she strives to always make the talk relevant to her audience.
2 REPLIES 2
Regular Visitor

Re: Creating New Marketing Habits

Our new habit is to take one full day a month to create and schedule our marketing emails and other marketing / creative tasks, as well as brainstorm for what lies ahead. The third Thursday is the tentative "Marketing Day." We're familiar with the grid above thanks to Stephen Covey's "7 Habits" book.

Not applicable

Re: Creating New Marketing Habits

Great habit Ginnie!  I love the idea of special "Marketing Days."