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Creating The Perfect Email Subject Line

Valued Contributor

Creating The Perfect Email Subject Line

So You Want To Create Perfect Email Subject Lines?


BJC Branding - Email Marketing ExpertsSadly, creating PERFECT EMAIL SUBJECT LINES is nearly impossible. Perfect Email subject lines are like Unicorns - magical, breathtaking, attention-grabbing, yet no one has ever seen them. Think of it like this: if everyone could write the perfect Email subject line, then all subject lines would be equally perfect, which means they'd all be equally ineffective.


Although we lack the key to writing the perfect Email subject line, we have brainstormed, researched, and discussed the matter thoroughly. We may not be able to write the perfect Email subject line, but we can sure strive for it. Here are five helpful hints to strive toward perfect Email subject lines:


  1. Use meaningful keywords. One word subject lines like "Feedback" do not indicate what the feedback is about. Instead, you should consider including "We Need Your Feedback" or "Can We Have Your Feedback?" (Courtesy of Hampshire College)
  2. Keep it short and sweet. Try to keep your Email subject lines to 35 characters or less. It's difficult to limit yourself, but it helps get the message across efficiently and effectively. (Courtesy of Email Monks)
  3. Consider Smartphone & Tablet users. Smartphones and Tablets allow for limited viewing of Email subject lines, so try to make the first three words "high impact" and relevant to your readers. Grab their attention. (Courtesy of Informz
  4. Play to your audience. Remember that your audience may not share the same sensibilities as you possess. Don't necessarily choose subject lines that appeal to you, instead keep the greater good in mind. (Courtesy of DJ Waldow)
  5. Take advantage of time. Use timely topics on everyone's minds; people love their news. Emphasize a sense of urgency occasionally to point out deadlines or drive limited-time sales. (Courtesy of Oli Gardner)

For more tips, tricks, and best practices of online marketing, visit the BJC Branding Blog!


Bryan Caplan
CEO, BJC Branding
Master Certified Local Expert, Constant Contact

Phone: (781) 349-5444

BJC Branding - Master Certified Expert - Constant Contact