Crowdfunding? You need a marketing strategy.

Participating Solution Provider

Crowdfunding? You need a marketing strategy.

3760365_small.jpgHave you thought about using crowdfunding to raise money? If so, posting your campaign on a crowdfunding site is just step 1. In order to run a successful campaign, your next step is to let people know what you’re doing and how to find you; in other words, you need a marketing strategy!


Incorporating tools like social media and email marketing are key elements of a solid marketing strategy, enabling you to connect with your audience and build that relationship over the long-term of your campaign.


Social media and email marketing work best hand-in-hand. It’s easy to post something on Facebook or Twitter and feel like you’re reaching out but actually, you can’t guarantee that those messages are reaching your audience and they are less likely to follow through on your request (i.e. “convert) as they are via email.


According to Radicati, your email is five times more likely to be seen than if you were to send your message through Facebook. You are six times more likely to have your reader click on your link if you send it through email verses if you send it through Twitter. So social media is a good place to be, but it takes email marketing to actually connect with prospects and then convert them into paying supporters.


If you are interested in adding email marketing to your crowdfunding strategy, keep the following things in mind:


  1. Use an email marketing platform. Using a platform like Constant Contact will give you access to design features and marketing data that you can’t access through email systems like Gmail, Yahoo, and Outlook. You can send your message to multiple people at once while also personalize your message to each person on your list. After you send it, you can confirm that email was received, see who opened it, and also who clicked through to learn more about your crowdfunding efforts.
  1. Incorporate your brand. Every message related to your crowd funding should look similar. Do you have a logo, a particular set of colors, or a tag line? Include them every time to create a more professional feel and help your audience more easily recognize you.
  1. Share your email on social media. Just because you don’t have someone’s email address doesn’t mean you can’t reach them with email. When you share your email to your social media channels, you show your audience that there are other ways to stay in touch. (Be sure to include a link in your email that lets people subscribe to receive future emails!)


Bonus Tip: Include the link to your crowdfunding page every time. Your audience won’t know where to go and what you want them to do unless you tell them. Including the link will enable them to take action easily and quickly.


And after all – getting them to your crowdfunding page is the whole point!


Did you find this list helpful? Click here to visit a longer version of this article, including two additional tips!

Suzan Czajkowski

Find me on Twitter: @The_CommCoach
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