Have you thought about using crowdfunding to raise money? If so, posting your campaign on a crowdfunding site is just step 1. In order to run a successful campaign, your next step is to let people know what you’re doing and how to find you; in other words, you need a marketing strategy!
Incorporating tools like social media and email marketing are key elements of a solid marketing strategy, enabling you to connect with your audience and build that relationship over the long-term of your campaign.
Social media and email marketing work best hand-in-hand. It’s easy to post something on Facebook or Twitter and feel like you’re reaching out but actually, you can’t guarantee that those messages are reaching your audience and they are less likely to follow through on your request (i.e. “convert) as they are via email.
According to Radicati, your email is five times more likely to be seen than if you were to send your message through Facebook. You are six times more likely to have your reader click on your link if you send it through email verses if you send it through Twitter. So social media is a good place to be, but it takes email marketing to actually connect with prospects and then convert them into paying supporters.
If you are interested in adding email marketing to your crowdfunding strategy, keep the following things in mind:
Bonus Tip: Include the link to your crowdfunding page every time. Your audience won’t know where to go and what you want them to do unless you tell them. Including the link will enable them to take action easily and quickly.
And after all – getting them to your crowdfunding page is the whole point!
Did you find this list helpful? Click here to visit a longer version of this article, including two additional tips!
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