If you answered many times, you’re not alone.
According to my research (not scientific but based on real life experiences), 99 out of 100 people procrastinate because they’re afraid of failure, doom, and falling into the sinkhole of past marketing projects. To the majority of these 99, I offer you peace and resolution.
Since you are reading a blog from the MarketingDoc, let’s assume this peace and resolution I offer is directly correlated to the various marketing projects for your business. I do have an abundance of experience seeing and feeling the wrath of misguided marketing concocted by others. These include but not limited to:
So, if fear of failure or doom is brought on by this nine letter word, marketing, I can offer some advice and maybe a bit of solace.
Take the blindfold off...
If your revenue has stunted growth, it’s because the fear factor. This fear factor causes marketing to grind to a halt and people second guessing their selection of promotions. Not all promotions are a sure thing. The marketing guessing game is like playing darts blindfolded. Sometimes you hit the bulls’ eye, but almost all the time you hit the bull.
Now, the surest way I know to remove the marketing blindfold is to listen and learn from your customers. Open the lines of communication and let them tell you what customer value means to them. It’s a successful way to eliminate the marketing fear factor.
Marketing is this very broad tree of knowledge, imagine a banyan tree, hovering over your company with so many marketing options but you never know for sure which one may work. Here’s how to pick any promotion from that tree and viola, it works!
This is so true…
Here’s what you need to know that many firms already know and it works for them. The most important component of a company’s marketing today is providing goods and services to enhance the quality of life for their customers. As their customer’s needs change, the marketing of the company's products and services change as well.
Now, a small business can use these plus many others to help them differentiate their company from the competition. Because, knowing what your customers value, you have answers to work with in future marketing promotions.
The truth is most people procrastinate with their marketing activities, because they are not sure what works. They do not have the answers to enhance the decision making process. Yes, if a company has deep pockets, they can get by, but not for long.
So stop now and get on board…
For your marketing to be successful, turn to your customers. They have all the answers you need for success. And you’ll be pleasantly surprised how many are willing to help.
So fill up that sinkhole with the past marketing doom and failures and cap it off for good. Maybe plant a tree of knowledge. A customer focused company puts the joy back into marketing for the whole company as well as for corporate and personal growth. And that is no bull.
Do you want to read more? Visit our website and read the true story, "Do you want to speak with a live person?"
Comments or questions?
Enjoy your day!
Siempre es bueno escuchar y aprender de los clientes. El marketing es muy importante para una empresa. Analizar a la competencia también puede lelvar al éxito.
Gracias por el artículo.
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Always good to listen and learn from our customers. Marketing is very important for a company. Analyze competition can also lelvar success.
Thanks for the article.
Thank you. I appreciate your comments.
Have a safe and Happy New Year!