Many of the small businesses formed ten or twenty years ago, are not as profitable today as they were in the early stage of their business. Unfortunately, many small businesses did not survive.
Business planning can make your dream a reality.
Nobody starts a business to fail, but if you do not want to fail, you’ll need a plan. Ours is a road map of the marketing landscape. This so-called road map may show us how to get to a point, but at what cost? Will it save us gas money? Time? Scenic? A pothole road? Or a nightmare?
Here’s what I call a plan. It’s refreshing. Not doom and gloom. Did I write "easy?"
I always update our business marketing plan based on what I have learned about our market and what is the impact. If it’s two months or too soon, I’m always prepared to act. Each day starts by analyzing our marketing data from a variety of resources. Daily, we visit a variety of blogs, webinars, LinkedIn and associations. I don’t like negative surprises.
Today, small business owners and their management team, should have a marketing plan that spells out what is working, not working or is there something new on the horizon and what is the expected impact on our company.
Where to start if you don't like surprises.
Since many companies experience a business slow down at certain times of the year, that is a good place to start. Then, schedule accordingly.
Here are some examples from our history that worked well and helped us flourish.
What are the strengths in your company? Which one(s) need attention.
I learned early on in my work experience that goals were made to be broken. But without goals, you’ll never know what you miss. Goals are made to drive a person to reach their dreams and not a nightmare.
If you not sure of which way to go for the goals, look for a mentor or an association from your industry or the industry you want to be part of. You have nothing to lose but gain a whole lot of good things, such as, a raise or a new job description!
Learning and Coaching – It’s what I do.
Want to learn more about direct and customer-centric marketing strategies and how it can add customers to your QuickBooks?
Check out are marketing evaluation program specifically designed for a small business. We’ll examine your present marketing, learn your goals and aspirations, and prepare a marketing plan for your company based on your information. As a reader of this post, we'll deduct $50 dollars off the regular price.
Thanks for reading. 800-251-3608 Email: answerme.dmcm.net
Mike Deuerling, aka: MarketingDoc
Don’t procrastinate, eValuate. At times, some of the smallest changes in your small biz marketing, have the greatest impact.
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