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Disney Lessons to Transform Donor Retention

Honored Contributor

Disney Lessons to Transform Donor Retention

Disney has some of the best customer service and experience of anyone in the world. When you visit a Disney Park, Resort, or Cruise, you know that you will have a fantastic experience. And they pride themselves in that. Marc Pitman, of The Fundraising Coach, shares with us some of his findings on one of his trips to Walt Disney World in Florida that you can incorporate into keeping your donors.


  • Make the giving experience ridiculously easy
    • Disney makes it really easy to give them money. Any opportunity is a smooth and easy transaction. Is it that easy for donors to give money to you? What can you improve on to ensure that it is a relatively quick and painless interaction?
    • Make the donor feel special
      • By knowing who your donors are, you will know how you can communicate with them. What is going to keep them coming back to you? How do you make them feel that they are valued at your organization? A Thank You Card is a great way to start!
      • Listen to your cast members
        • While Marc was at Disney he noticed that the cast members of Disney World were everywhere. Whether it was observing guests or asking for their feedback. He knew that this was something that you should do at your organization as well. Ask your cast members for their feedback on what can be done better. Especially speak to those cast members that interact with your donors the most. They will know what the pain points are for the donors and have fantastic ideas on how to make them pain free.

To read more about how to use Disney as a starting point to retain donors, check out “4 Disney Lessons to Transform Your Donor Retention”.


Share with us how you retain your donors here!

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