With the increase of mobile users searching online today, converting your visitors into paying clients has never been more important. While many businesses choose to focus on increasing traffic, it may be easier, and more profitable, to focus on converting your current mobile visitors into customers.
What is a conversion rate? For fans of baseball’s Summer Classic, it is a batting average for your website. It is the percentage of people who make a transaction vs. the number of total visitors.
It is essential to have your mobile site ready to convert these customers for two major reasons. First, because it means a better bottom line, and secondly, it will not be long before search engines like Google begin to give lower rankings for sites that are not mobile-capable. In a recent survey from Google, 61 percent of users stated that they immediately move on with their searches if they don’t find what they want quickly and easily. Google has to address these impatient mobile users somehow. Giving lower rankings to sites that are not mobile-capable is one of its options.
The good news is that there are things you can do now to help convert these mobile visitors to customers. These can also help protect or improve your search rankings.
Here are five tips on key elements of mobile marketing for conversion.
Warmer temperatures can lead to hotter sales if you take advantage of these conversion tips for mobile users. Make sure your visitors don’t leave your site prematurely! What strategies do you use to convert your vistors into sales?