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Recently I read an article from Time magazine and a discussion on LinkedIn describing Facebook's new strategy on organic posts. Since they began, Facebook's strategy was to deliver only 16% of the organic posts. A few months ago they reduced that to 4% and soon they will further reduce it to less than 2%.What this means is that if you want your posts to be published, chances are, you will have to pay Facebook for more exposure.
I find this to be very disturbing as it will make marketing for small businesses such as mine, and non-profits much tougher. Whether or not to continue with Facebok is an individual decision, but I think you know the issues involved.
For more information,
I have on my recent blog a post from Ron Mattocks, Online Marketing Manager at Aptera Software, entitled
1. "Is Facebook Worth the Effort for Marketers Anymore?"
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