Where do you have the most control?
Where do you/will you have the most influence?
Where does/will the bulk of your business come from?
Where should you concentrate your effort, your focus, your marketing budget?
These questions should be asked before you reach out with your marketing messages.
Defining your territory and knowing your customer is a must.
For most small businesses the answer is local.
Maybe you have a neighborhood business or a citywide business, some may even have an influence and presence throughout their state or within a multi-state area. It’s important to understand your territory and range of influence. It will help you to better understand your market, which in turn, will help you plan your marketing strategy and focus your efforts.
4 Things to help you market locally:
Local marketing produces results.
Whether you’re looking for someone to help guide your marketing or do it for you, we have plans to meet your budget and needs.Explore Plans
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