Give Me What I Really Want: Best Customer, Best Practice
When I walk into my local convenience store, everyone knows my name and makes me feel welcomed. A simple trip for milk can turn into a 30 minute stop as I chat and catch up with the owners and staff. Of course, the longer I'm in there the more I purchase.
The point I'm trying to make is this small mom & pop convenience store and it's owners have formed a relationship with me and because of this, I will be a lifelong customer and referer of their store.
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