Kivi put together a list of 10 tips on how you can raise awareness for your cause. These tips were put together after a webinar she hosted where she asked attendees of how they thought they could raise awareness.
Organize a Service Project. Get other organizations (groups, employees at a company) involved in a volunteer event to help out in your field.
Distribute Brochures or Inserts. Do this where you know people would be interested in what your organization is about.
Be the Helpful Friend. Create how-tos and guides.
Newsjack. If your story is helpful to a recent news story, contact the reporter and they can tack it on as an update.
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