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How Facebook can help Small Entrepreneurs

Occasional Advisor

How Facebook can help Small Entrepreneurs

Face book is a popular social networking site that adds a quarter million new users every day. By investing some time and energy into facebook you can build brand loyalty, establish your enterprise, engage your customers on a deeper level, and drive qualified leads back to your website.

5 REPLIES 5
CTCT Employee

Re: How Facebook can help Small Entrepreneurs

Hi Joe. A great and engaged Facebook page is a fantastic arrow to have in your business's quiver. We, of course, recommend using our Social Campaigns product to help you make the most of it, but we actually have many ways to integrate with Facebook. From our Join My List app to the Simple Share function, we have a lot of the connection covered.

 

 

Jeff Gilson
Community & Social Media Support

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Contributing Solution Provider

Re: How Facebook can help Small Entrepreneurs

It's true that a well planned and monitored Facebook presence can be a valuable addition to a marketing plan for many businesses. However, by itself, or ineffectual posting can be costly in time and resources. There are some industries and businesses that are advised not to be on Facebook because of advertising restrictions in their industries.

 

Anyone on Facebook needs to stay tuned to the changes in their T&C, and monitor their timeliness and who is talking about them and tagging them. Many  businesses fail to see profitable results because their posts are either inappropriate for their business,  too much selling, or they only use Facebook and have no other marketing in use. Social media is designed to be 'social". Communication not selling gets better results.

 

Depending on the industry, budget and anticipated results , a strategic marketing plan includes several methods of marketing venues including e-zines, social media, promotional items/gifts, contests, print, media, events, etc..

 


Wishing you awesome and continuing success,

 

Sumner Davenport

 

 

Puzzle Master, Solutions Consultant
Niche Marketing Strategy, Solutions & Support for the solopreneurs; small and mid-sized companies.
Publisher, Author, Speaker

Solutions, not just answers.
One Size does NOT fit all.
Solutions to fit your niche, your business and your budget.
Occasional Visitor

Re: How Facebook can help Small Entrepreneurs

As a small business owner of a Southwest Florida insurance agency (www.gulfcoasteducatorsinsurance.com) we have found social media very helpful for communicating with our clients and keeping them aware of our products and financial services.  It has been a very cost effective way for us to keep our agency top of mind and position our self as the subject matter expert.  I do recommend if a business is not on Facebook or Linkedin they should start getting involved now and not wait.

 

Ron DeFreitas

Gulf Coast Educators Insurance


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Visitor

Re: How Facebook can help Small Entrepreneurs

yes social media is good for publicity but how to maintain the privacy for maintaining the competition edge from competitors..What is the fineline in social media where the companies needs publicity/marketing/adcvertising yet maintain low profile and silence about its upcomming products (simmilar to apple release of products speculation)..what are the boundaries....

Occasional Advisor

Re: How Facebook can help Small Entrepreneurs

Yes, basically Facebook marketing is somehow related to being sociable and friendly to others. You may have multiple followers, but if  you don't engage yourself in discussions, suggestions and debate, you can't grow socially. Make your business page lively and friendly with photos, videos, podcasts and funny messages.