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How Invisible People Uses YouTube to Increase Donor Awareness
1. Prioritize Authenticity Over Production Value – You do not need to be a video director in orderto be successful with Youtube. You can shoot your video with your phone and upload it directlyto Youtube. You do not need to spend thousands of dollars on video editing software or
directors. Provide authenticity and you will come out on top.
2. Create a Story, Not an Advertisement – You want to convey your nonprofit’s mission in ameaningful and powerful way. Don’t make it some cheesy commercial that you see on late nighttelevision. Keep it real – keep it authentic – keep the focus on the people while showing yourgoal and what you are trying to fix.
3. Keep it Short – Don’t make your potential donors watch a movie just to get an understanding ofyour purpose. Keep your videos short, a few minutes to each one. Keep the fluff down and getto the direct content. A shorter video is likely to hold their attention and is great for thosewatching on mobile devices and want to keep the data usage down.
4. Utilize Social Media to Spread Awareness – Use social media to grow excitement about it. Tellyour twitter followers or Facebook fans what you are working on, who you are interviewing andyou will grow excitement about the video before you even post it.
For more information on these four tips, I would check out Marissa’s full blog post here. She goes intogreat detail about how you can use Youtube to benefit your non-profit or small business.
Melissa M Community and Social Support Intern
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